The 30-second TV spot is aimed at Latino parents. The spot alerts them to the possibility that their daughter or son could be thinking about suicide and to take warning signs seriously. It acknowledges that it can be hard for parents to know what their teenage children are feeling, and that learning to recognize the signs of suicide and knowing what to do can help parents to help their children. It further emphasizes that failure to act could result in a lifetime of regret while acting proactively can result in saving their child's life.
Viewers are encouraged to visit www.elsuicidioesprevenible.org to learn to recognize the signs and what to do when a teenage son or daughter is considering suicide. TV ad copy English translation: Sometimes it's hard to know what our children are feeling, but recognizing the warning signs and knowing what to do when a loved one is at risk of committing suicide could mean the difference between a lifetime of regretor a happy ending. Recognize the signs and save a life. Visit www.suicideispreventable.org. Funded by counties through the voter approved Mental Health Services Act (Prop 63.)
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