Butte County worked with a local free newspaper to create an 8-page insert highlighting county-wide suicide prevention activities. The insert uses the logo and color schemes of the Know the Signs campaign, and encompasses many of the steps on the campaign website. Other pages focus on older adults, GLBT individuals, law enforcement and the county task force. The insert was also disseminated as a stand-alone product on college campuses. It is a great example of how to use the campaign locally in a tailored way.